Packaging entails the presentation of the products to the consumer. Packaging will influence the customer to pick the product from the shelf amidst other products just because of how it looks. Packaging makes an appeal to the customer and to some extent; the customer might end up buying things that they did not intend to buy, just because those products caught their attention. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. So if you want your sales to shoot up, you better get that awesome packaging technique going.
The most important thing about packaging is the message it sends to the consumers. The message should be written clearly for all to read. If you are not into writing as much, you can as well use easily interpreted symbols and logos. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
When you want to get the packaging right, one thing that you do not want to mess with is the color. This influences just about the whole concept of packaging. Different appeals are signified by the different colors. Each color will portray a different message to the buyers. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
When you get the color right, you cannot afford to mess with the shape of the package. Different shapes tend to show what is inside the package. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. The gender the product was made for might also be visible on the product. This way, females or males, depending on the targeted gender, will be more appealed to buy. A package with handles will also be easier to carry.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated package will chase your consumers away and also be costly for you. So, just keep it simple. Consumers tend to remember simple things that were appealing to them than complicated packages.
Lastly, take heed that your package should not harm the environment in any way. These days, most manufacturers are turning to sustainable packaging. You may opt to come up with a package that will still be useful after the product has been used. The product should be well protected by the package. Design your package to be secure.